A new approach combining behavioral science, design, and healthcare innovation for real-world impact.
I'm leading Health Behavior by Design™—a discipline at the intersection of behavioral science, design, and healthcare innovation to create real-world impact.
With over 25 years of experience—from early-stage startups to Fortune 100 companies—I help bridge the gap between research and application. My purpose is to drive innovation, patient engagement, and retention across healthcare teams.
I’m a founding member of BeSci.io, a global consultancy advancing behavioral science in organizations, and a strategic advisor for several health tech start-up companies.
Previously, I served as VP of Behavioral Sciences at Tandem Diabetes Care [TNDM], where we built and scaled an internal behavioral sciences function that helped grow revenue from $84M to over $800M in six years. I’ve also taught at Stanford, Columbia, and Victoria University.
I write and speak widely about behavioral science and medical technology, reaching global audiences through conference keynotes and published research. I’ve authored over 40 peer-reviewed scientific papers, and use storytelling to introduce new methods for innovation. Whether on stage or in strategy sessions, my advocacy is about responsible, evidence-based design to meet real human needs.
Wes Kao,
Co-Founder of Maven